PR pros: homelessness, poverty minor issues [Medialink SURVEY] FWD
Tom Boland (wgcp@earthlink.net)
Fri, 23 Oct 1998 20:51:32 -0400
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FWD Business Wire - Monday October 19, 1998
Company Press Release
PR PROS: "FIX PUBLIC EDUCATION"
Surprising Survey Results From 1998 PRSA International Conference
Improving Public Education Identified as Pressing Problem
Declining Moral Values also Noted Prominently
BOSTON--(BUSINESS WIRE)--Oct. 19, 1998-- Public Relations professionals
gathered together here for the Public Relations Society of America (PRSA)
International Conference have determined that needed improvements in the
nation's public education system is the most critical issue in today's
society.
More than 2,300 PR professionals attending the annual conference - the
largest one-event gathering in PRSA history - were asked to submit an
opinion on 12 issues, developed jointly by PRSA and Anna Greenberg at the
John F. Kennedy School of Government at Harvard University. The respondees
overwhelming chose ``Improving Public Education'' (34.3-percent) over
``Declining Moral Values'' (19.1-percent) and ``Global Economy/Financial
Crisis'' (12.8-percent) as the problem that should be most important to
U.S. citizens.
Surprisingly, issues directly related to the news media and indirectly to
the PR profession ``Entertainment in the News'' and ``Media Probing into
Private Lives,'' were given a low importance quotient by the PR counselors,
being rated 11th and 12th of the 12 issues.
``The future of public relations is enormous as more and more public
relations professionals are asked to play a role in helping identify issues
and then provide meaningful counsel,'' said Mary Lynn Cusick, APR,
President of PRSA. ``There is a misconception out there that all PR people
do is ''spin.`` That couldn't be further from the truth.''
The entire list of issues and how they were rated by the public relations
professionals: ``Improving Public Education'' (34.3-percent);
``Declining Moral Values'' (19.1);
``Global Economy/Financial Crisis'' (12.8);
``Crime and Violence'' (6.0);
``POVERTY AND HOMELESSNESS'' (4.8);
``Protecting Social Security'' (1.7);
``Internet Technology'' (1.4);
``Regulating HMO's'' (1.2);
``Jobs and Unemployment'' (0.8);
``Ethics in Biogenetics'' (0.6);
``Entertainment in the News'' (0.5); and
``Media/Private Lives'' (0.2).
The survey was sponsored by Medialink, with analysis by Agnew, Carter,
McCarthy, Inc. in conjunction with Anna Greenberg, Assistant Professor of
Public Policy at the John F. Kennedy School of Government, Harvard
University.
Contact:
Agnew, Carter, McCarthy
Jane Meehan Lanzillo
Julie Gladu
617/437-7722
END FORWARD
** NOTICE: In accordance with Title 17 U.S.C. Section 107, this material is
distributed without profit to those who have expressed a prior interest in
receiving the included information for research and educational purposes. **
HOMELESS PEOPLE'S NETWORK <http://aspin.asu.edu/hpn/> Home Page
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TO JOIN <http://aspin.asu.edu/hpn/join.html> or email Tom <wgcp@earthlink.net>
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FWD Business Wire - Monday October 19, 1998
Company Press Release
PR PROS: "FIX PUBLIC EDUCATION"
Surprising Survey Results From 1998 PRSA International
Conference
Improving Public Education Identified as Pressing Problem
Declining Moral Values also Noted Prominently
BOSTON--(BUSINESS WIRE)--Oct. 19, 1998-- Public Relations professionals
gathered together here for the Public Relations Society of America
(PRSA) International Conference have determined that needed
improvements in the nation's public education system is the most
critical issue in today's society.
More than 2,300 PR professionals attending the annual conference - the
largest one-event gathering in PRSA history - were asked to submit an
opinion on 12 issues, developed jointly by PRSA and Anna Greenberg at
the John F. Kennedy School of Government at Harvard University. The
respondees overwhelming chose ``Improving Public Education''
(34.3-percent) over ``Declining Moral Values'' (19.1-percent) and
``Global Economy/Financial Crisis'' (12.8-percent) as the problem that
should be most important to U.S. citizens.
Surprisingly, issues directly related to the news media and indirectly
to the PR profession ``Entertainment in the News'' and ``Media Probing
into Private Lives,'' were given a low importance quotient by the PR
counselors, being rated 11th and 12th of the 12 issues.
``The future of public relations is enormous as more and more public
relations professionals are asked to play a role in helping identify
issues and then provide meaningful counsel,'' said Mary Lynn Cusick,
APR, President of PRSA. ``There is a misconception out there that all
PR people do is ''spin.`` That couldn't be further from the truth.''
The entire list of issues and how they were rated by the public
relations professionals: ``Improving Public Education''
(34.3-percent);
``Declining Moral Values'' (19.1);
``Global Economy/Financial Crisis'' (12.8);
``Crime and Violence'' (6.0);
`<bold>`POVERTY AND HOMELESSNESS''</bold> (4.8);
``Protecting Social Security'' (1.7);
``Internet Technology'' (1.4);
``Regulating HMO's'' (1.2);
``Jobs and Unemployment'' (0.8);
``Ethics in Biogenetics'' (0.6);
``Entertainment in the News'' (0.5); and
``Media/Private Lives'' (0.2).
The survey was sponsored by Medialink, with analysis by Agnew, Carter,
McCarthy, Inc. in conjunction with Anna Greenberg, Assistant Professor
of Public Policy at the John F. Kennedy School of Government, Harvard
University.
Contact:
Agnew, Carter, McCarthy
Jane Meehan Lanzillo
Julie Gladu
617/437-7722
END FORWARD
** NOTICE: In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. **
HOMELESS PEOPLE'S NETWORK <<http://aspin.asu.edu/hpn/> Home Page
ARCHIVES <<http://aspin.asu.edu/hpn/archives.html> read posts to HPN
TO JOIN <<http://aspin.asu.edu/hpn/join.html> or email Tom <<wgcp@earthlink.net>
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